A Complete, Step-By-Step Conversion Tracking Guide That Will Solve All Your Data Issues.
Max - Google Ads Agency Owner
Alan - DTC Brand Owner
Jordan - Google Ads Agency Owner
What You Get In The Guide
Complete Instructions To Setup Conversion Tracking Using Google Tag Manager Or The Google Tag
These instructions have worked for all of my 15+ current and past clients, and I still use this SOP myself when setting up conversion tracking.
Get accurate, detailed data on the conversions that matter.
1. Google Ads Conversion Tracking:
  • Purchase conversions (with enhanced conversions)
  • Add To Cart conversions
  • Begin Checkout conversions
  • Product View conversions
2. Google Ads Dynamic Re-marketing
3. Google Analytics 4 Tracking
4. Consent Mode V2.0 Implementation
GA4 Setup Instructions
GA4 is a great tool to see all of your data in one place. You can import audiences, and conversion actions into Google to improve the effectiveness of your advertising.
There are instructions on how I setup GA4 for my clients, and how you can do the same.
A Copy-Paste GTM Container With All The Tags, Variables & Triggers Already Setup
Instead of manually creating all the tags, variables and triggers… which takes time and is often where people make mistakes…
I've done it all for you.
All you need to do is change 4 different variables, the ones that are unique to your Google Ads conversion actions.
Copy-Paste Code & Step-By-Step Instructions
Even if you are brand new to conversion tracking using Google Ads, you will be able to understand the instructions in the guide
Why Get It From Me?
I've Spent A Lot Of Time Figuring Out What Works…
I’m guessing this isn’t the first bit of research into conversion tracking that you’ve done.
Before I figured it out, I spent hours watching YouTube videos and browsing Shopify’s help pages.
In total, I've spent around 100 hours either:
- Learning how to setup conversion tracking
- Setting it up for my clients
- Setting it up for one-time customers
And So I Know That Google Is A Maze Of Different Tutorials, No Clear Methods, And Confusing Guides.
There’s so many different ways that people set up conversion tracking. Making it hard to work out what’s best for you, or what works at all.
But I have now figured it out.
And as you can see from the reviews below, I've helped a lot of people do so as well.
Double-click them to expand.
The Other Reason You Should Get It From Me…
The Other Options Aren't Great.
And while yes, I'm saying this so that you buy from me, I am doing that because it's genuinely the truth.
Option 1: Do It Yourself
You’ve likely got a thousand different tasks that need to get done in your business…
So using it to figure out how conversion tracking works is likely not the best allocation of that resource.
And trust me, it takes hours.
Instead you could just get instant access to my conversion tracking guide and get it done in just 1-2hrs (or even give it to one of your team to do for you).
Option 2: Pay a freelancer…
It seems simple, but it's often not.
You’ve got to create an account on Fiverr…
Sift through a lot of profiles looking for one that’s trustworthy... and then have a whole conversation with them (which can take hours).
Then finally paying them, which for a complete setup that I'm offering, will cost you around £80 - £150.
Then you’ve got to wait for them to deliver.
And finally, hop on a call with them to verify your setup. Which, as you may know, often doesn't work.
You could also use an app…
But then you're paying monthly to use conversion tracking.
And Google Ads being a long-term play, you'll probably end up paying quite a lot more.
Apps can also be poorly made, slowing down your site.
My guide uses Shopify's customer events infrastructure, efficient code, and you could buy it now and implement it within an hour.
I think it's a no-brainer…
What Do The Next Steps Look Like?
Next Steps…
  1. Click the link, and it takes you to a secure Stripe payment page.
  1. Once you pay, you'll immediately get redirected to a thank-you page, with the link to access your guide. It will also be sent to your billing email, that you enter when you pay.
  1. You get lifetime access to this guide, and I will make sure that it is up to date with any changes.
  1. The latest update was 24th October.
  1. The guide will take you about 45mins to read-through and use as it's laid out in step-by-step order, making it easy to follow.
  1. Once you've carried out the instructions, it takes 3-6hrs for your to verify your working setup (depending on how much your spending on ads)
  1. If there's an error, there are instructions to troubleshoot your setup.
  1. Then you can go make some coffee, and be confident that you're tracking your purchases accurately, so that you're making good decisions with your business' capital.
FAQ's
What's The Difference Between Google Tag & Google Tag Manager Setup?
The Google tag setup is just a big block of code, meaning it takes more technical know-how to understand and alter your setup if you want to.
Google Tag Manager is a tag manager, as the name suggests. It allows a lot more flexibility than the Google Tag, and it's easier to customise your setup to what you need.
Are There Instructions On Changing Over From My Current Setup?
Yes. There are instructions on how to remove your old setup, or transfer over correctly
Do You Offer Refunds If This Doesn't Work?
No, if it doesn’t work it’s because you haven’t followed the instructions correctly.
I use this exact same SOP for my agency clients. And I have reviews from other agency owners showing you it works too.​
Why Should I Use This Guide And Not An App?
Simprosys conversion tracking includes tax and shipping values in your purchase. Meaning you don't have a correct picture of ROAS.
The Google & YouTube app works, but not with dynamic re-marketing. And it is less accurate.
Other apps such as Tag Fly and GetElevar have features which slow down your store.
With apps you're also paying monthly to use conversion tracking.
And Google Ads being a long-term play, you'll probably end up paying quite a lot more.
Will This Guide Be Up-To-Date When I Buy It?
Yes. You get lifetime access to this guide and I will be updating it whenever a new Shopify update comes out that changes things.
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